The corporate is a traditional BlackBerry users. This segment, among others targeted by Research in Motion (RIM) with its new flagship platform later, BlackBerry 10.
In
an interview with The New York Times in mid-November 2012, RIM CEO
Thorsten Heins expressing wishful thinking company to make the
BlackBerry 10 as the central device in the corporate offices.
He
cited a situation in which the BlackBerry device 10 can be directly
connected to the keyboard and display devices so that an employee can
work right away.
"So,
whenever you enter the office, you do not need to carry a laptop. All
that is needed is already here," Heins said, pointing to a BlackBerry
smartphone on lap 10. "In three or five years, you will not need to carry a laptop."
Although
it has previously failed with BlackBerry Playbook tablet, Heins made
sure RIM BlackBerry 10 will again be the mainstay in offices.
Regarding
some companies that allow their employees to choose their own desired
smartphone to carry in an office environment, RIM's Chief Marketing
Officer Frank Boulben who accompanied Heins said that only a company
that enforces that policy.
Contrary to industry observers, Boulben predicts that companies will eventually pick back smartphone to employees. According to him, the reason is to reduce the cost of technology support division.
In
this case, further Heins, BlackBerry 10 offers the advantage of
separation between corporate data and personal data of employees. As
a result, when an employee stops working, the company can erase all
corporate data in a smartphone without also interfere with the
employee's personal data.
RIM
promises BlackBerry 10 will be available in February 2013, following
the official announcement at the end of the previous month.
The
first unit will be marketed is a full-touchscreen models, while models
equipped with QWERTY keypad will follow a few weeks later.
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