5 Causes of Deterioration BlackBerry

BlackBerry was once the preferred device companies, to government though, to communicate. Thanks to the high level of security at the features of the BlackBerry Messenger instant messaging and e-mail, the BlackBerry device continues to be a mainstay.
Unfortunately, the popularity of the devices released by BlackBerry continues to decline, losing out to newer mobile platforms, such as Android and iOS. Both operating systems offer a more interactive, more "colorful", while offering security as well.
BlacBerry immediately change its strategy. Under the leadership of Thorsten Heins, the BlackBerry instantly developed operating system (OS) BlackBerry 10. Canadian companies are hopeful that the OS can save them from adversity.
The result? BlackBerry 10 BlackBerry still seems to bring out the storm so thick. Some time ago, the BlackBerry made a decision, look for other alternatives to save the company, with the possibility of joint ventures, strategic partners, to worst, to sell the company to another party.

This is not the end of the BlackBerry, but the condition looks quite precarious. While waiting for the development of the BlackBerry, the following 5 reasons why the BlackBerry can go into periods of adversity, as quoted by Hive Tech.
1. BlackBerry 10 is delayed
Device and its operating system that supports long-planned. BlackBerry also looks very enthusiastic about both. Unfortunately, this platform had repeatedly delayed the release time for months, before finally actually launched in early 2013.
In the past, BlackBerry fired thousands of people and asked fans to be patient. Unfortunately, not everyone can be patient and not surprisingly many are switching to another platform. Yes, BlackBerry appeared to lose momentum.
2. Application
The new operating system BlackBerry 10 does look quite charming, with the movement and navigation based on notification center great. Unfortunately, the BlackBerry 10 powered less prominent app developer, like Instagram, Path, and Google Maps.
For this problem, the BlackBerry made a promise at the launch to improve the application, but 7 months later, the BlackBerry World still looked "lonely".
3. Hardware
Until now, BlackBerry has released 3 OS based devices. All three are Z10, Q10, and Q5. Two of these devices has a QWERTY keyboard, while the rest has a full touch screen. Although all three looked promising, the devices are still not too sold on the market.
Sales is not very good, and even less of the product-based Nokia Lumia Windows Phone 8.
4. PlayBook
One of the biggest mistakes the BlackBerry is joined to the tablet market. At the time of its launch, this device has the hardware specification charming and a good operating system. Unfortunately, this product has a price tag is too high and did not even feature an e-mail. This device was eventually fails miserably.
Everything has been done by way of BlackBerry devices to save it, such as a massive price cuts. Unfortunately, this strategy also failed.
BlackBerry itself has promised the update BlackBerry 10. However, the hardware specs are not too high to make the intention to cancel BlackBerry.
5. Enterprise
Enterprise market that had once been "revere" BlackBerry, switching to another platform, like the iPhone for corporate affairs. Other devices, such as iPhone, capable of offering a good business performance, while offering entertainment features, the features that the BlackBerry platform. Started a lot of people who think that the BlackBerry boring.
When the iPhone was released, followed by Android, BlackBerry tried hard to follow, and unfortunately can not quickly adapt to changes in consumer desires.