One of the findings indicate that application of the IOS was more frequently used than the user's application on Android. Can be called, Android users only diligent download (download) applications but rarely use it.
The findings were based on retention figures app or how often an application is used. This figure is important for application developers (developers) to determine an application is actually used after downloading.
According to Localytics, iPhone and iPad users have high levels of loyalty on the application of 52% higher than for Android users. Based on the findings, 35% of applications on the IOS used 11 times or more, compared to 23% on Android.
The number of applications on Android are only used one time was also higher, namely 24% versus 21% in the iPhone.
This, according to Localytics, partly due to the loyalty (retention rate) higher iPhone users on the device, namely 94% versus 47% for Android.
As a result of it, for example, users who upgrade from the 3G iPhone to iPhone 4S can also transfer the same application to a new device.
Overall, the level of consumer loyalty in mobile applications across all devices increased by 19% in 2011 over the previous year.
This, according to testimony in Localytics research, suggests that the developers improve the quality of his application, whether destined for markets in general or a niche segment. Users own more experienced and more selective in choosing the desired application.
Meanwhile, in a separate research institute Nielsen survey revealed that the average number of applications installed on mobile devices increased from 32 applications in 2011 to 41 applications in 2012. Smartphone penetration rate also increased from 38% in 2011 to 50.4% in 2012.
No comments:
Post a Comment