Nowadays Facebook can be regarded as the most successful social media platform in the world . For
Southeast Asia , Facebook topped many top ranking applications
downloaded by users of smart phones ( smartphones ) in the region . Thus
the results of a survey recently conducted by Nielsen , a leading
global provider of enterprise information and insights on what consumers
watch and buy .
Inc. ranked Top 10 Smartphone Apps , according to Nielsen Informate Mobile Insight that includes Indonesia, Malaysia , Philippines and Thailand , combines penetration with an average usage time per month to measure the application of the most favored in the region . Facebook ranked highest as the most preferred smartphone applications in three of the four countries ( Indonesia , Malaysia and the Philippines ) and was ranked number two in Thailand after LINE , application message from Japan .
Other popular applications in the region include Google Play Store , Youtube and LINE , which is included in the top 10 in four countries . Candy Crush Saga Gaming apps appear in the top 10 in all four countries of Southeast Asia .
Nielsen also conducted a survey of the habits of smartphone users in Southeast Asia . Based on the survey results , the owners of smartphones in Southeast Asia spend an average of about three - quarters of an hour a day to use the application . The most frequent use of the application is in Malaysia ( 66 minutes per day ) , followed by Thailand ( 46 minutes per day ) , the Philippines ( 41 minutes per day ) and Indonesia ( 40 minutes per day ) .
" The importance of the application and its effect on the highly competitive mobile market today has surged in recent years , " explains Sagar Phadke , Director of Nielsen Telecom and Technology Practice in Southeast Asia , North Asia and the Pacific , in a statement to the ROL , Friday ( 27 / 9 ) .
" Smartphone users in Asia particularly liked the use of the application , and the number of application users in Asia is growing rapidly, thus providing a tremendous opportunity for brand marketers to maximize the use of the application to build long-term relationships with consumers , " said Phadke .
Inc. ranked Top 10 Smartphone Apps , according to Nielsen Informate Mobile Insight that includes Indonesia, Malaysia , Philippines and Thailand , combines penetration with an average usage time per month to measure the application of the most favored in the region . Facebook ranked highest as the most preferred smartphone applications in three of the four countries ( Indonesia , Malaysia and the Philippines ) and was ranked number two in Thailand after LINE , application message from Japan .
Other popular applications in the region include Google Play Store , Youtube and LINE , which is included in the top 10 in four countries . Candy Crush Saga Gaming apps appear in the top 10 in all four countries of Southeast Asia .
Nielsen also conducted a survey of the habits of smartphone users in Southeast Asia . Based on the survey results , the owners of smartphones in Southeast Asia spend an average of about three - quarters of an hour a day to use the application . The most frequent use of the application is in Malaysia ( 66 minutes per day ) , followed by Thailand ( 46 minutes per day ) , the Philippines ( 41 minutes per day ) and Indonesia ( 40 minutes per day ) .
" The importance of the application and its effect on the highly competitive mobile market today has surged in recent years , " explains Sagar Phadke , Director of Nielsen Telecom and Technology Practice in Southeast Asia , North Asia and the Pacific , in a statement to the ROL , Friday ( 27 / 9 ) .
" Smartphone users in Asia particularly liked the use of the application , and the number of application users in Asia is growing rapidly, thus providing a tremendous opportunity for brand marketers to maximize the use of the application to build long-term relationships with consumers , " said Phadke .
No comments:
Post a Comment