Wednesday, February 15, 2012

Sony Has "Strategy 4 Screen"

Sony technology company, has prepared a strategy of 4 screens (four screen strategy) to ensure that all devices that have display screens can be interconnected. Four devices are televisions, laptops, tablets and smartphones.
In Indonesia too, Sony began implementing this strategy. Several devices have been equipped with the technology Sony Digital Living Network Alliance (DLNA) Certified. The fourth screen device can be connected and share content has been provided as DLNA. 



In a news conference at the office of Sony Ericsson Indonesia, Tuesday (14/02/2012), Sony Ericsson Singapore's representative demonstrated the ability of 4 Sony screen device that can share photos and video via HDMI or DLNA wireless connection.
Hanny by Sanjaya, Marketing Communications Manager of Sony Ericsson Indonesia, 4-screen strategy will provide a different experience for digital content in a single device, can be connected to other devices.
"So we do not just sell software, but also provide experience and connectivity," said Hanny.
Globally, the four-screen strategy is to connect all the technology projects that are interrelated and connected, including Sony Entertainment Network that provides services and Music Video Unlimited Unlimited.
However, Sony has not entered a PlayStation game console in the list of strategies.

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