Friday, May 15, 2015

Facebook Instant Article Trigger Concerns Media

Facebook has been expanding into a social networking service aggregator / news collectors. Several leading media, such as The New York Times and National Geographic towed to cook up a program called the Instant Article.

Users can access news content directly on Facebook without having to open a link to a certain media portal.

Facebook CEO Mark Zuckerberg said the main idea is to make the Articles Instant feature users can access the news content you want without having to wait too long. Especially when they access the link the news content of the Facebook mobile application.

Facebook Instant Articles experiment is said to still be alone. However, the feature turns stoking concern in the media as news content owners.

If the format has been proven Instant Articles, then made by Mark Zuckerberg's social network has the potential to dominate the online news distribution. Users who read the news directly through the features it will take longer to spend time inside Facebook news than the original maker's website.

Although there are concerns that, until now Zuck successfully woo 9 major publisher to fill Instant Articles. Publishers in question is the Times, BuzzFeed, The Atlantic, National Geographic, NBC News, The Guardian, BBC News, and Germany's Bild and Der Spiegel.

In exchange for the content that is displayed in the Instant Articles, Facebook currently offers two options distribution of profits. First, Facebook allowed to sell advertising to a specific publisher content available in Instant Article, then the profit is divided in two.

Second, the publishers themselves who are trying to sell content in the Instant Article and the benefit it fully belong to the publisher.

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