Dealmap which was launched in May 2010 is an aggregator service that gathers daily supply deal from various sites such service providers based on the geographical visitors. Company start-ups will be directed to strengthen Google Offers Google services, which have been released since January 2011.
Google does not provide information about the acquisition value given to Dealmap. Service that already has two million users it has the advantage because he developed applications available for the iPhone and Android, and has been downloaded more than one million times.
"Google was impressed with what has been achieved Dealmap team," said Google spokesman told Reuters on Tuesday (08/02/2011). While Dealmap in an official statement on his blog stating that Google provides an ideal platform to grow according to the same mission.
Joining with Google will help Dealmap innovate more and expand into markets that have not been reached so far. Dealmap said that the main features and some services will still run as usual. Local and daily services will remain available through Dealmap sites, mobile applications, and e-mails every day, as usual.
"We're prepared to talk about integration and transition plan," said team representative Dealmap.
Provider of daily transactions daily deal is booming and easily replicable business model. Each service offers great discounts to different products. There are more than 400 daily deal website in the U.S. today, and the industry is expected to generate annual gross revenues in 2015 amounting to 6.10 billion U.S. dollars. This data is based on research BIA / Kelsey.
Groupon is the largest company in the industry, followed by LivingSocial. Google could try to buy Groupon in 2010, but failed so decided to handle its own business with the launch of this kind this year Google Offers. Acquisition of Dealmap claimed would strengthen the presence of Google Offers.
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