Instagram today announced the launch of IGTV, a standalone app for uploading old vertical videos. This app is touted to be a competitor Youtube. IGTV is now available for android and ios devices.
Reported by The Verge, this application is designed to facilitate the owner watch video through smart phones. CEO Kevin Systrom says, in most video apps, one should search for the desired video first before setting it. Instead, IGTV easily sets the video immediately after the application is opened, like when someone turns on the television.
IGTV also allows owners to upload videos directly to Instagram. Uploaded videos are 10 minutes long and can be up to an hour. "For the long term, users can upload unlimited videos," says Systrom.
Efforts to bring video features to the app also made parent company Instagram, Facebook Inc. Previously, Facebook announced the latest features of the game as a part to revive the almost dead live video feature. Facebook also amendanai news program for its own video tab called Watch.
Silicon Valley's gigantic effort is none other than to compete with Youtube which has been the goal of someone to view and upload the video. Youtube benefits a lot from having a large number of creators, enabling content creators to make money, and sophisticated algorithms that guide viewers to watch videos they want.
Instagram takes a different approach. This new app will be the destination for the video that the uploader wants. "When you want to watch longer videos, you need another context," says Systrom.
Reported by The Verge, this application is designed to facilitate the owner watch video through smart phones. CEO Kevin Systrom says, in most video apps, one should search for the desired video first before setting it. Instead, IGTV easily sets the video immediately after the application is opened, like when someone turns on the television.
IGTV also allows owners to upload videos directly to Instagram. Uploaded videos are 10 minutes long and can be up to an hour. "For the long term, users can upload unlimited videos," says Systrom.
Efforts to bring video features to the app also made parent company Instagram, Facebook Inc. Previously, Facebook announced the latest features of the game as a part to revive the almost dead live video feature. Facebook also amendanai news program for its own video tab called Watch.
Silicon Valley's gigantic effort is none other than to compete with Youtube which has been the goal of someone to view and upload the video. Youtube benefits a lot from having a large number of creators, enabling content creators to make money, and sophisticated algorithms that guide viewers to watch videos they want.
Instagram takes a different approach. This new app will be the destination for the video that the uploader wants. "When you want to watch longer videos, you need another context," says Systrom.
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