Energy is transferred from more energetic to less energetic molecules when neighboring molecules collide. Conductive heat flow occur in direction of the decreasing temperature since higher temperature are associated with higher molecular energy.
Fourier's Law express conductive heat transfer as
q = k A dT / s (1)
where
q = heat transferred per unit time (W, Btu/hr)
A = heat transfer area (m2, ft2)
k = thermal conductivity of the material (W/m.K or W/m oC, Btu/(hr oF ft2/ft))
dT = temperature difference across the material (K or oC, oF)
s = material thickness (m, ft)