AVG released WiFi Do Not Track ( DNT ) , anti- tracking software smartphone in public areas such as malls or WiFi networked shopping centers .
DNT is available as a feature for Android AVG PrivavyFix it can tracking by blocking the activity of managing a mall or other business interests on their behalf .
DNT can prevent the device transmits a unique code ( MAC address ), which is used by retailers and marketers to track the movement of visitors based on physical location .
Marketers use this information to calculate the visitors , optimize the layout of the store or measure the effectiveness of mobile advertising , AVG said in a statement on their official website on Tuesday .
" Using Wi-Fi technology to capture data on the locations of our stores that provide analysis for retailers . Problem is that consumers receive notice of this activity is limited , often no chance to dodge , and even many who do not realize that they are being observed in this way , "said Gary Kovacs, CEO of AVG Technologies .
AVG PrivacyFIX , he said , to offering people choice and control over their privacy that the industry has not been given .
AVG software is featured DNT PrivacyFix developed as an additional element for the AVG application PrivacyFix preexisting , which lets people manage their privacy settings on social networking pages such as Facebook and Google+ popular .
AVG PrivacyFix featured DNT for Android smartphones can be downloaded for free on Google Play .
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