Indication that Flash will start left already predicted by Steve Jobs in 2010 . Currently , in his e-mail , Jobs said that HTML5 will be widely adopted in the future , while Flash is no longer necessary .
The presence of the new HTML5 standard does have an impact on the Flash video platform . In terms of online video , called HTML5 is more sophisticated because it offers two " bullets " or things that can not be carried out by Flash , which support mobile platforms and semantic markup .
1 . The mobile platform
Mobile platform is increasingly being adopted also create Flash should be eliminated . PC sales are slowing down , the increasing number of consumers are accessing web content including videos from mobile devices also contributing . Video ads are now also starting to target mobile users .
Android and iOS operating system itself does not support Flash on its mobile browser . Because the Flash is more widely used in desktop PC platforms . Meanwhile , according to Gartner , PC sales alone were decreased by 10 percent between 2012-2013 .
Advertisers are also encouraged to use this time as a standard HTML5 mobile advertising them , to be able to run on multiple platforms . This is revealed in an open letter that was made by the Interactive Advertising Bureau for advertisers .
The letter was signed by the major brands , such as AOL , Conde Nast , Forbes , Google , The New York Times , Time Inc. . , And the Wall Street Journal .
In addition , a report by the Global Benchmark Report made by the agency Sizmek , HTML5 format more friendly mobile named as one important change in the world of digital advertising .
The report is the result of observation of 913 million ad impressions across the globe throughout the year 2013. Result , HTML5 adoption rate will increase in 2014 as more creative industries that use it as a standard , in addition to supporting a variety of mobile operating systems .
HTML5 in the advertising industry is not only used for playing videos , but also enables users to perform transactions . Meanwhile , Flash-based websites restrict users to interact on a mobile device .
However , users who want to access HTML5 video via smartphone or tablet they are also having problems . Android users get a notification message to view the videos in the desktop computer version . While the iOS , the site will take the user to download the application in order to play the video either in the iPhone or iPad .
2 . Become a killer SEO Flash
Mobile platform has become an arena where HTML5 is superior to Flash . But there are still other features that are in the HTML5 semantic structure which is very important , especially for interactive video , the search easier .
In the semantic structure of the Interactive Video , programmers can create projects SEO ( search engine optimization) using HTML5 that can be recognized easily by web search engines .
Meanwhile, if using Flash , the web search engine just to get the Flash video information only, no-frills additional information contained therein .
By making a video in a semantic structure , then the web bots will be able to recognize a lot more video clips in a single web page . The video can be marked ( Tag ) and all the information like standard web pages ( H1 tags , meta info, etc. . ) So that a high search ranking .
The gaming industry
Increasingly abandoning Flash is not only a result of mobile advertising , but also comes from the gaming industry . Therefore , HTML5 is being reaped popularity in the industry .
Approximately 32 percent of the time spent in iOS and Android is to play games . Similarly, according to a survey conducted Digital Buzz .
HTML5 game developers can use to create games that can run on all devices . Similar to what Google did with Google Chrome Experiments which offers a wide array of applications and games in his browser .
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