Apple iPad tablet computer surrounded by competitors who use the Android operating system . However, it did not shake the position of the iPad as a tablet that is most satisfying for consumers .
According to research conducted J.D. Power to the consumer in the United States , the iPad got the highest score of 830 . Most satisfactory iPad tablet in all factors , except the cost factor .
Samsung was ranked second most satisfying tablet with a score of 822 and reaches values above average in features , styling , design , and cost factors .
In addition to the two brands , the tablet is considered the most satisfying consumer is Asus, Amazon , and Acer .
J.D. J.D. Power Study Power on the tablet customer satisfaction in the United States in 2014 ( Volume 1 )
The lower price is the main reason around 25 per cent of consumers in choosing a tablet . Decisions by consumers in choosing tablet price has increased , from 42 percent in the past six months .
Although the price be an important factor , but consumers still consider the reputation of the brand . 50 percent of consumers say rely on brand reputation . In addition , the consumer 's decision to buy a brand of tablet is also influenced by the information presented on the manufacturer's website ( 47 percent ) and recommendations from friends , family , or colleagues ( 46 percent ) .
Studies of consumer satisfaction tablets in the United States in 2014 involving 2,513 tablet owners who use the device less than a year . This study was conducted from September 2013 until February 2014 , which measures five factors , namely performance , operational ease , features , style and design , as well as costs .
No comments:
Post a Comment