Blackberry Ltd. launches cheap touch-screen device in Jakarta , Z3 . An inexpensive smart phone is designed to revive the sales of Blackberry in emerging markets such as Indonesia .
The handset was officially launched in Jakarta , Tuesday ( 13/5 ) . This device is the first made by FIH Mobile Ltd. , a business unit of giant Taiwan , Foxconn Technology Group .
Blackberry Z3 be the expectation that the company formerly known as Research in Motion to return to the smartphone market after a long decline.
" If this device allows the Blackberry to grow again , although small , it is a success , " said IDC analyst Ryan Lai , as reported by Reuters on Tuesday ( 13/5 ) .
Z3 is the first smart phone that launched the Blackberry since the Company's Chief Executive Officer ( CEO ) John Chen served last year . Once launched in Indonesia , the Z3 will be introduced in other developing countries including Malaysia , the Philippines , India , and Vietnam .
Be based in the company 's hopes Z3 Waterloo Ontario can help the company strengthen its position back . " If the market does not accept this product , then we're in trouble , " said Chen .
Just two years ago the Canadian company has a market share of 40 percent in Indonesia . Blackberry send more than 600 thousand handsets per quarter to the country touted as the Blackberry Nation .
However , the launch of Z10 into a weapon that kills Blackberry . Market share had plummeted 40 percent to four percent with shipments shrinking to 100 thousand in the first quarter of this year .
Indonesia is dominated by Samsung . At least one of the three smartphones sold branded Samsung .
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