Panasonic Viera Product Manager, Erwin Liem, revealed that TV with good image quality is still a trend this year.
"In 2010, the trend is 3D TV, in 2012 to 2014 Smart TV, but in 2015 the market again realized that the picture quality is the most important thing, for the present 4K TV," he said, at the launch of Viera TVs 4K Pro, here on Wednesday.
"This year still to picture quality. More than 4K, 4K TV technology we bring Chroma Hexa Drive with six basic colors," he continued.
Although the market demand for 4K TV this year is predicted will not experience much change, President Director of PT Panasonic Gobel Indonesia, Hiroyoshi Suga, said they were optimistic. Because the reports from January to March sales Panasonic 4K TV show improvement.
"It's still flat, showing no significant demand, but there are still opportunities for growth. Market Panasonic TVs will grow, we will mingikuti this trend, even expanding the market," he said.
According to Erwin, the current flat-screen TV penetration in Indonesia is still 60 percent. "With a 40 percent chance, we hope to take 60 percent of the market for switch tube televisions to flat screens," he said.
To be able to take the market, Hiroyoshi said that innovation became the preferred strategy. "We give a higher value to meet the wishes of consumers, at the same time we want to provide innovative new products," he said.
Not only that, by presenting 21 models 4K TV market in Indonesia this year, Panasonic's strategy is targeting the all segments, upper, middle, and bottom, both urban and rural areas.
"In 2010, the trend is 3D TV, in 2012 to 2014 Smart TV, but in 2015 the market again realized that the picture quality is the most important thing, for the present 4K TV," he said, at the launch of Viera TVs 4K Pro, here on Wednesday.
"This year still to picture quality. More than 4K, 4K TV technology we bring Chroma Hexa Drive with six basic colors," he continued.
Although the market demand for 4K TV this year is predicted will not experience much change, President Director of PT Panasonic Gobel Indonesia, Hiroyoshi Suga, said they were optimistic. Because the reports from January to March sales Panasonic 4K TV show improvement.
"It's still flat, showing no significant demand, but there are still opportunities for growth. Market Panasonic TVs will grow, we will mingikuti this trend, even expanding the market," he said.
According to Erwin, the current flat-screen TV penetration in Indonesia is still 60 percent. "With a 40 percent chance, we hope to take 60 percent of the market for switch tube televisions to flat screens," he said.
To be able to take the market, Hiroyoshi said that innovation became the preferred strategy. "We give a higher value to meet the wishes of consumers, at the same time we want to provide innovative new products," he said.
Not only that, by presenting 21 models 4K TV market in Indonesia this year, Panasonic's strategy is targeting the all segments, upper, middle, and bottom, both urban and rural areas.
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