It's extraordinary Smart Fridge

Smart home concept describes the future contain a wide assortment of interconnected smart furnishings and communicate between one another. Imagine a refrigerator that can tell their owners what food ingredients that have expired, or air conditioning that can be controlled remotely via a mobile phone.

Although it sounds sweet, smart home covered in huge umbrellas Internet of Things (IOT) it was still a dream, even in the land of sophisticated kinds of South Korea though. The reason, it turns consumers are still not familiar or sees the need to buy a variety of furniture "smart".

"The first reaction of consumers is say 'wow, cool ... then why do I have to pay exorbitant prices for furnishings smart?' This is the gap that exist in the market," complained Director of Sales and Marketing Group Digital Appliances Samsung Electronics, Eunjou Min, tells the state of the market smart home appliances in South Korea.

Min KompasTekno meet at the headquarters of Samsung Electronics at Samsung Digital City, the city of Suwon, South Korea, Friday (22/07/2016) yesterday.

According to him, although classified as the most advanced countries in the region, in general, consumers in South Korea are still indifferent to various smart furnishings. Because the price is still expensive, the new smart furniture affordable for consumers age-old rich but "clueless".

"They buy (smart furnishings) to show off, but then his ability is not in use. We tried to reach mainstream consumers who are younger, but it still takes two to three years, "said Min.

Still immature

Outside the consumer, Min said that the business model in the ecosystem Smarthome was actually still in the stage of "incubation" or immature.

Smart home, according to him, is not just a case of selling the product, but also involves a variety of other businesses that are intertwined to realize the smart home ecosystem as a whole.

The other businesses are telecom operators, retail channel, and content providers. "For now, we are still formulating a matter of who is responsible for what," added Min.

Samsung itself calls are ready to market various products smart furnishings.
But, yes it was, Samsung was able to walk alone to realize the smart home ecosystem in the future. As with anything happens embodiment of smart home later, Min stressed the importance of creating added value for smart devices are considered beneficial by consumers.

"No matter what the technology, consumers have to say. "Well, this is what I want '. After that, then they would be willing to pay, "added Min.