Monday, May 14, 2018

Android Users Called More Difficult to Pay Credit

In the era of big data, all the things about internet users can be traced through "digital footprint" abandoned in cyberspace, including also related to the financial footprint.

A study by Tobias Berg, associate professor of Frankfurt School of Finance and Management, highlights this by analyzing data on more than 270,000 transactions. The data is collected by a German e-commerce outlet from October 2015 to December 2016. E-commerce concerned sells furniture products on credit.

Buyers can take home goods and pay later on. The data analyzed contains a variety of information, including the type and operating system the device users use when making a purchase. From here it is known that it turns out the iPhone and Android users have a different tendency in terms of credit payments.

IPhone users are more likely to pay the credit until paid off than Android users who have a default ratio (default rate) is higher. I wonder if there is a connection between the default rate with the price of most Android devices are cheaper than the iPhone. Could it mean that iPhone owners are more financially stable?

Many other interesting things are also revealed through the study. For example, as summarized KompasTekno from Bloomberg, Sunday (13/05/2018), buyers who make transactions from mobile phones have the possibility of failure to pay three times greater than those who order via a desktop computer. Then, the customers who come to the e-commerce site concerned through a price comparison machine have the possibility of default twice as high as the customer who clicks on the ads from search engines.

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