DNT is available as a feature for Android AVG PrivavyFix it can tracking by blocking the activity of managing a mall or other business interests on their behalf .
DNT can prevent the device transmits a unique code ( MAC address ), which is used by retailers and marketers to track the movement of visitors based on physical location .
Marketers use this information to calculate the visitors , optimize the layout of the store or measure the effectiveness of mobile advertising , AVG said in a statement on their official website on Tuesday .
" Using Wi-Fi technology to capture data on the locations of our stores that provide analysis for retailers . Problem is that consumers receive notice of this activity is limited , often no chance to dodge , and even many who do not realize that they are being observed in this way , "said Gary Kovacs, CEO of AVG Technologies .
