BlackBerry Release Similar Social Networking Twitter

Initially, BlackBerry Messenger (BBM) only serves as a medium to communicate. However, with increasing competition, the BlackBerry has finally decided to bring the fuel to the next level.

In the event the BlackBerry Live, Orlando, U.S., on Tuesday (14/05/2013), BlackBerry officially introduced a new feature called BBM Channel.

Fuel Channel feature will allow the formation of community-based fuel. Later, Fuel Channel will be widely used by brand or celebrity to get closer to the fans.

One brand that has been open channel is a car racing team F1, Mercedes AMG Petronas fronted by British driver, Lewis Hamilton. Even so, the BlackBerry does not rule out the possibility for anyone to create a channel.