In China , Lenovo has been successful by being the second largest smart phone manufacturer in China after Samsung . Lenovo , which had never build a simple plan , 2014 will begin aggressively in the U.S. and European markets .
" Our aspiration is to one day be number 1 in the mobile space , " said JD Howard , vice president of Lenovo is responsible for developing smart phone Lenovo's business outside of the Chinese market . " I know this sounds crazy , but even five years ago , if I said that we would be the number 1 manufacturer of personal computers , people would say we were crazy . "
Lenovo has major challenges if it wants power in developed markets , as currently , the market is dominated by Apple and Samsung for smartphone products .
Lenovo should immediately expand its business focus to mobile devices , given the tendency that the personal computer business continued to decline . IDC predicts PC sales will fall by almost 14 percent to 314 million units in 2013 , from 364 million units in 2011 . IDC says many companies put off buying a computer because of weaker global economic conditions .
" Lenovo is feeling the pressure , but they may be better prepared to weather the storm , " said Jeff Orr , an analyst at ABI Research , as quoted by The New York Times .
It took
Mikako Kitagawa , an analyst with Gartner argues , it takes time for Lenovo to achieve success in developed countries . " I just can not imagine Lenovo came to the U.S. smart phone market and build market share quickly , " said Kitagawa .
Indeed , more than 90 percent of Lenovo's sales of smart phones are still in the Chinese market . Another potential market is targeted Lenovo Indonesia . Chief Operational Officer of Lenovo Indonesia , Sandy Lumi citing IDC data , that Lenovo controls about 10 percent of Indonesia smartphone market in the third quarter of 2013. Last year , Lenovo began to aggressively market their smart phones to India , Vietnam , the Philippines , and Russia .
Lenovo now has a flagship phone Vibe Z aka K910 is equipped with top -class processor Qualcomm Snapdragon 800 . Mobile phone with 5.5 -inch screen size is targeting the premium market segment .
Lenovo's journey in the smart phone industry is not only confronted by a brand that is popular kinds of Apple , Samsung , Sony , and HTC , but still there are other manufacturers that claim to be focused on mobile business . Huawei, ZTE , Oppo and Xiaomi , has also been pushing sales in developing countries .
