Short
message service or short message service (SMS) is one of the most
popular communication medium that is accessed through mobile phones. Now, along with the rapid growth of smartphone and chat applications, SMS popularity seems to have started to fade.
Informa's
global research agency report shows that during the year 2012, the
daily average number of messages sent through chat applications already
higher than SMS, which is 19 billion messages per day versus 17.6
billion messages per day.
Figures
were obtained from the six most popular mobile chat applications,
including WhatsApp, BlackBerry Messenger, Viber, Nimbuzz, iMessage, and
KakaoTalk.
2014,
Informa estimates the number of messages sent through the chat
application will reach 50 billion messages per day, versus 21 billion
messages per day are sent via an SMS.
Still life
Although already overtaken by chat applications, SMS is predicted to continue to be used until a few years into the future. "There is still a lot of life in the SMS," said Informa analyst Pamela Clark-Dickson, was quoted as saying by the BBC.
The agency noted the number of texters in 2012 reached 3.5 billion worldwide. In the same year, users reached 583.3 million chat application that is divided into six platforms mentioned earlier.
Chat
application user numbers do not include the Facebook Messenger for
Android users (100-500 million users) and Ten Cent applications from
China (about 300 million users).
Disparity in the number of users is inversely proportional to the average messages sent per user per day. Chat application users sending an average of 32.6 messages per day, while only five users SMS messages per day.
The
reason is the price factor involved, where the chat applications in
general can be used free of charge, while the charge SMS messaging.
"I think SMS will remain alive for several more years," said Clark-Dickson. Informa
expects revenue from SMS will grow to 127 billion U.S. dollars in 2016,
from 115 billion U.S. dollars recorded last year.
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