Apple put a new strategy in conjunction with the presence of Apple Pay services in the latest generation iPhone and iPad. This service allows users to save money on Apple devices in the phone.
With this service, users of the iPhone 6 could make purchases at certain retail stores. While on the latest iPad 2 Water users can make payments online.
Forrester Reasearch analyst Frank Gillett, Apple revealed the presence of a virtual wallet that has been holding a number of banks is an important step. Because it puts Apple in their different customer transactions. In fact, the reason why buying a powerful new iPhone or iPad.
"This is a strategic advancement not only because it can be a new source of revenue. But because Apple injected into the entire value stream is different for private customers and business partners," said Gillett reported by Japan Today, Monday (20/10).
Actually, payments using mobile devices is not new. Other technology companies and the banking industry has been working with this system for years.
However, analyst Van Baker said Apple Pay comes at an ideal time. That is, when consumers increasingly fear the security of traditional credit and debit cards.
"Consumers will learn new ways to pay. Level playing with new technology," said Baker.
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