Lenovo Encourage Young People Innovate

Lenovo has launched a campaign for the purpose of branding products in Indonesia today (07/27/2011) at Ballrom The Ritz Carlton, Pacific Place, Jakarta. Campaign tagline is "For Those Who Do" which is essentially the spirit of Lenovo in creating products to support young people who have a spirit of innovation.

Sandy Lumi, Country General Manager Lenovo Indonesia outlining the reasons the election campaign with the tagline. "We want to strengthen our branding as a technology company. We want to convey the message that we as a technology company capable of getting people to do great works," explained Sandy.

Lenovo campaign will be held starting in Jakarta and will continue to other cities. The campaign begins with product announcements IdeaPad Tablet K1 will be available starting fourth quarter 2011. Sandy said, the campaign aims to further introduce the Lenovo brand so as to support the penetration of Lenovo products in Indonesia.

According to Sandy, Indonesia is the key to Lenovo's business development. "Lenovo has a very good performance and was recorded as the three major PC manufacturers in the world with a market share of 12.2%. We sure can Accelerate business in Indonesia because Indonesia is very potential for the population of the four largest in the world and PC penetration is still low , "Sandy said.