NFC is currently regarded as one of the most exciting areas in this industry from the standpoint of revenue, since it is estimated there will be 700 million NFC-enabled mobile phones were sold until 2013 according to Jupiter Research analysis of 2008. But we at Nokia believes that the current industry focus on the NFC secure might reduce the opportunity for potential development of an open NFC.
As the originator of NFC technology, and one of the founders of the NFC Forum, Nokia believes that open NFC will provide greater influence in consumer behavior and secure the NFC than the NFC ecosystem. Open NFC has the potential to encourage a variety of business opportunities for developers, retailers, advertisers, electronic device makers, and others.
An open argument
I give an example. With NFC technology is open, you simply touch the NFC-enabled device to an NFC sign to do things like "check in" at certain locations, collecting points in a store, or access the website without having to type its URL. NFC signs can also be used to promote an application at any store onlin application, for example, rather than having to visit an online store to find an application, you simply touch a mark and instantly download the application.
NFC mark, the price is very cheap, offers tremendous potential for advertisers, retailers, and other parties to reach out, give points, and keep in touch with its customers. These signs can be promoted in any location, including the seller's mobile phone, coffee shops, or even in supermarkets, with a quick and measurable results. And the best part is to read a sign that the NFC does not need a large infrastructure, in addition to large numbers of NFC-enabled devices on the market, and marketers will support NFC sign of excess.
In addition to reading the sign, with the NFC is open we can easily connect our NFC mobile phone with others, simply by touching the phone. In this way we can easily exchange content such as photos, or playing games, without having to step through a time-consuming to perform Bluetooth pairing.
Angry Birds popular mobile game, for example, has had an exclusive version of the NFC for Nokia C7. "Angry Birds Free with Magic" which will be present as an exclusive application that is installed in the Nokia C7 when performing an upgrade to Symbian Anna has hidden levels that can be opened by touching the phone with other Nokia C7, or by reading a sign that the NFC will directly connect you to the Ovi Store to download the next levels.
Open NFC also allows you to connect your mobile device with speakers or NFC-enabled wireless headphones. Imagine a situation where you are, after exercising while listening to music on headphones, then go home and immediately touching your phone to a NFC-enabled speakers at home. Thus, your music is not interrupted. Very many applications and new consumer electronic devices that could be developed for such situations.
NFC secure, on the other hand, will be restricted to only a small number of providers, and will take time before consumer behavior change to the direction in which they will be able to and feel safe to use their phones to buy train tickets, or something else more expensive. In London, Nokia offers a secure NFC in a variety of devices working with the Oyster card (prepaid cards, among others, to use public transport) to travel by public transport.
But outside the metropolises, the secure NFC will take time to become an important part of everyday activities. And when it finally reaches the secure NFC payment, hotel room keys, car keys, and even identity cards, we believe there will only be a small service providers involved in it.
Pave the way
Mobile device maker Nokia is the most experienced in the NFC, NFC with five devices that have been launched. But in this industry takes a variety of key partnerships in a variety of payment organizations, banks, mobile operators, system integrators, developers community, and so forth. All have a role to the commercial success of NFC.
Before that all happens, open NFC will benefit consumers in a much larger scale and the need to familiarize themselves in using their devices for the interaction of NFC, NFC secure before reaching high penetration levels. With more and more NFC phones are launched into the market in 2011 and 2012, open NFC will change the way consumers interact with each other and open up opportunities for developers.
We believe developers will welcome the opportunities offered by the NFC opens in developing applications to share information, read the sign, joining social networks, and others. And opportunities open NFC, will be achieved long before the NFC secure realized.
No comments:
Post a Comment