Sony Reader, which previously had been around for 180 U.S. dollars to 300 dollars, will be revised in hardware and software.
Phil Lubell, Vice President of Digital Reading Sony Electronics revealed this in an interview in San Francisco.
Sony's new products will be introduced to U.S. consumers before the tablet Sony entered the market later this year.
Tokyo-based company plans to push sales of the Sony Reader to reach the digital reader eBook considering the price is cheaper than the price of the tablet.
"Sony seems to struggle to expand its e-reader as fast as Sony's original business plan," said Nobuo Kurahashi, an analyst with Mizuho Financial Group Inc. in Tokyo. Operation of digital books can be depressed due to the presence of a number of new tablet later this year, "he said." There was overlap between the tablet and the e-reader, "he added.
According to the Pew Research Center survey, the number of Americans who have electronic devices like the Kindle, has doubled in the last six months until last May. They are college graduates and adults, who chose to have the device rather than a tablet computer.
Twelve percent of those surveyed, had an e-reader in May 2011, up 6 percent compared to November 2010, while 8 percent have tablets in May 2011, up 5 percent over the previous six months.
"We think there is still a market for dedicated pembacayang during tablet prices ranging from 500 dollars," said Lubell.
IPad the cheapest price 67 percent more expensive than the Sony Reader is the most expensive price.
"Sony also plans to incorporate an online bookstore and e-book technology, into the two models of Sony's latest tablet computers, S1 and S2, as part of a group of Sony multimedia applications," Lubell added.
Since late to market a tablet, Sony's risking myself using Google's Android operating system in order to compete in the segment of the computer industry is growing very fast.
Sony Electronics President Phil Molyneux told reporters in San Francisco said the company plans to differentiate its products from the two main competitors are the devices using the Android platform, namely Samsung Electronics Co., HTC Corp.. and Motorola Mobility Holdings Inc., by adding the ability to download PlayStation games suite, movies, and music from subscription services.
Price tablets Sony, each sail 5.5 inches and 9.4 inches, the tablet will be higher than other products.
Sony expects global tablet computer market reach annual sales of 50 million to 60 million units this year, and to 70 million-80 million units in 2012. Sony had planned to develop three-dimensional screen in upcoming products.
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