AMP is a Google technology used to "lighten" the website so that it can be loaded faster through mobile devices. Thus, Gmail users will be able to browse from directly from the e-mail inbox.
In addition, because the framework AMP is open (open source), third-party developers can freely develop a variety of new functions related to the ability to browse.
By opening e-mails from Pinterest, for example, Gmail users can see the various posts and then click to see more details. Similar to what can be done on the pinterest website itself, but this is done directly from the Gmail inbox.
"Imagine if you can accomplish the tasks directly in e-mail, with AMP for e-mail (Gmail) you can make reservations at an event, or fill out a questionnaire directly from e-mail," wrote Aakash Sahney, Product Manager of Gmail, in a blog post.
Sahney gives an illustration of what capabilities that can be done in Gmail thanks to the presence of AMP, as summarized KompasTekno from Digit, Saturday (18/2/2018).
He said it has worked with a number of companies such as Booking.com, Doodle, and Pinterest, to develop new Gmail features based on the AMP.
Application developers can now get a preview of AMP for Gmail by first signing up via Google. AMP's own support plan will only be implemented in Gmail later this year.
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