Sony Will Release Vaio Mobile

Although it has acquired Nokia , Microsoft still has a bit of a partner to develop the Windows Phone platform . Because of this , Microsoft plans to develop the ecosystem approach with the Sony .

So far , Sony 's mobile division has been working closely with Google's Android , for nearly four years . Excerpted from The Information , Thursday ( 01/02/2014 ) , Sony expected to release a Windows Phone smartphone in mid 2014 .

In fact , according to Engadget , Sony is likely to use the Vaio brand in the line of its Windows Phone smartphones .

If true , then Sony will have two brand for its smartphone products , which are using Android and Xperia Vaio with Windows Phone operating system .

For Sony , the new smartphone can also be used as a vehicle to popularize his service , ie Music Unlimited and Video Unlimited .

There is no certainty about the news of this cooperation . However , the Sony issued a statement that it will continue to support Windows at any time if needed .

The two sides reportedly been in talks for a long time . Sony gets a small to develop the design and prototype devices .

However , such cooperation can fail if Microsoft and Sony do not see the deal in terms of license fees , preloaded software , and other technical matters .

To attract other smartphone makers , Microsoft also plans to eliminate the cost of software licensing their operating systems , like Android .

During this time players in the arena dominated by Windows Phone Nokia Lumia . However , it is due to competitive market conditions .

Because of this , Microsoft needs to establish cooperation with major smartphone vendors to popularize Windows Phone .

In addition to Sony , Microsoft also approach the Chinese manufacturer , ZTE , to make low-end devices that will be marketed in the U.S. , China , and Europe .