Survey : "E - mail " More Powerful for Marketing

Social media such as Facebook , Twitter , and Instagram is now being utilized by the company or brand to promote . The hope is to gain more customers and increase business . Is this move really effective ?

In a survey conducted by McKinsey & Company , was the main weapon for the actors to promote marketing is not social media , but electronic messages or e - mails .

E - mail referred to by McKinsey & Company has a 40 times better efficacy than the combination of two popular social networks , Facebook and Twitter .

Moreover , compared with the social media , people who open the e - mail offer products or services and conduct transactions turns out three times as many .

However , this finding is called will not last long . That is , user behavior will be changed because of the habit of opening the e - mail has dropped 20 percent when compared to the time period of 2008 to 2013 .

E - mail is still effective , but the perpetrators are also encouraged to start a marketing campaign through social media to engage consumers and led the transaction .

With so many changes made by social media services marketing to attract actors , then the gap between e - mail and social media will be increasingly depleted .