Monday, January 29, 2018

Apple Soon Make Competitors WhatsApp Business

WhatsApp has released WhatsApp Business to ease communication between business and consumers. This step will be followed also by Apple is rumored to prepare for Business Chat in iMessege.

The Business Chat feature is available in beta format in the iOS 11.3 system update, which will release next spring or around March 2018.

"With Business Chat, communicating with business representatives can be easier, make appointments, or make purchases through Apple Pay in the iMessege app," Apple said.

In fact, Business Chat was announced a year ago in the Apple Worlwide Developer Conference. Apple is known to have partnered with companies such as Discover, Hilton, Lowe's and Wells Fargo.

Business Chat claims it will not share user information with business people and invite them if they want to stop chatting anytime.

Business communications through instant messaging services are becoming the current trend. Some platforms have already launched chat services for businesses and consumers, such as Facebook Messenger, Line, Google My Business, and most recently WhatsApp Business.

For most consumers, more willing to chat than having to contact customer service over the phone.

Based on the results of a study conducted by Nielsen showed that 56 percent of consumers are more likely to use instant text messages than phone. The other 67 percent expect to be able to chat for business.

Chat Businees is not without challenges, viewing Facebook itself currently has 1.3 billion Facebook Messenger users connecting to the main Facebook page. Businesspeople have a greater chance to promote their business through Facebook Page or advertising on Facebook.

Fine results were inscribed WhatsApp Business a few weeks old. Summarized KompasTekno from Tech Crunch, Friday (26/1/2018) the number of users WhatsApp Business is equivalent to Facebook Messenger, which is 1.3 billion. This service attracts businesspeople from developing countries like Indonesia and India.

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