Instagram's photo sharing platform has announced a new initiative that will target fake likes and comments. The company said it had developed a tool that could identify accounts that use third party services and applications to increase the popularity of an account pseudo.
Every account that violates will be warned and notified to change the password.
Since its launch in 2010, Instagram has become a tool for online influencers to gather large numbers of followers. They are then paid for a certain product or endorsement.
Payments for this form of advertising are often measured by the number of followers and online involvement of influencers. But online investigations by marketing agents, Mediakiz last year showed how easy it was to be a fake influencer.
Some popular applications that are used by users to increase their followers have recently been closed. However, other applications that pay monthly subscription fees are still available, according to the Techcrunch website report, quoted from the BBC.
This service often requires users to submit their personal login information. One of the things Instagram warned against violating its community guidelines and endangering individual security.
The company said people who continued to use third party applications for fake activities could have an impact. Because the third party saw their Instagram experience.
"This tool is just another step to safeguard Instagram and a dynamic community where people are connected in an authentic way," Instagram said
The move is the latest in a series of high-profile movements by social media companies to protect themselves from false information, fake users and fraudulent activities.
Instagram was bought by Facebook in 2012 for US $ 1 billion in cash and shares. This platform has continued to grow in popularity in recent years after passing one billion users.
In September, the founder announced leaving the company after reports of tension between his party and Facebook.
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